Sloane leads the Content and Creative Team at the United States Tennis Association, where she’s responsible for the strategic direction of content for pro and community tennis initiatives. That includes content and creative for US Open and USTA social media and other online and offline channels.
Prior to joining the USTA, Sloane was Vice President of Content for the PGA TOUR where she was responsible for PGATOUR.COM, the TOUR’s social media accounts, SkratchTV and other emerging platforms for five and a half years. Sloane spent the earlier part of her career on the agency side developing digital strategies and content for brands like Coca-Cola, Buffalo Wild Wings and Harry Potter movies.
In her spare time, Sloane loves to travel, cook, do yoga, and spend time with her dogs, James Bond and Layla.