Russell Stopford
Russell Stopford

Leading development and strategy across all digital platforms for Paris Saint Germain with the aim of enhancing and increasing content for a global audience. This includes social media and platforms such as mobile, web, apps, games, e-commerce, VR/AR and messaging.

Prior to that I was Director of Digital at FC Barcelona and before that my role at PERFORM was Product Development Director, responsible for the group's digital consumer products including Goal, the world’s largest football site.

From 2011-14 I was Head of Digital at Manchester City Football Club leading its digital products and services across web, mobile, TV, film, video and social media. This included digital product development, driving channel growth (City TV, mcfc.co.uk, the City apps and the club's various profiles and accounts across a range of social channels (Facebook, Twitter, YouTube, Sina, QQ, etc) to local and global audiences.

Before working in football I was non-executive Chairman of Glow Labs (a digital media agency specialising in web, apps, social networks, video and CRM), Chief Creative and Technology Officer of Met Film and before that the Creative Director of Magic Lantern (multi award-winning converged media production company).