AGENDA COMING SOON: Digital Transformation in Sports Summit 2020 Agenda Teasers
FAN ENGAGEMENT AND THE USER EXPERIENCE
On stage interview with a world class leader from the world of sports - not to be missed and opening the show
The Big Hitters Debate - Discussion between leading representatives of the sports, media and technology industries on the current landscape for sectors and where opportunities lie for growth and improvement
Understanding Changing Audience Viewing Patterns: ensuring you are providing what audiences want now and, in the future
Maximising Audience Engagement and experience through digital innovation
Silent Disco Talks: How to Improve Audience Segmentation and Marketing using Digital Technology. Fans want content and advertising that’s tailored to their viewing habits. This can be achieved via social media insight and content consumption analysis amongst other newer methods. This provides huge revenue opportunities so getting it right is crucial.
Closing Keynote - The Future of Innovation in the Sports Sector
MONETIZATION STRATEGIES FOR IMMERSIVE TECH
Turning Passion into Revenue: How Analytics Can Deliver Greater Revenue as well as Better Experiences: Big data management, Fan Intelligence - driving marketing managements and revenue growth, data quality for data driven decision
Developing Trends and New Revenue Streams through Online Betting Platforms: As 8 states now having legalised gambling and 23 more following - big partnerships are being announced and the sports sector must move now to grasp this opportunity
Taking a Multi-Disciplined Approach to Understand How to Drive Commercial return from a wider, more personalized and deeply engaged audience
Sports Cryptocurrencies: Who is leading the way and what ios the likely impact on the sports sector?
VIRTUAL/ AUGMENTED/ MIXED/ ESPORTS
Using Technology to Enhance the Viewing Experience for Fans: How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports. Topics include: Optimising On demand, smart phones and tablets, Xbox and games consoles, digital platforms
eSports - Boosting Fan Engagement or Competing with Traditional Sports?
What are eSports Team and Leagues Doing Differently in the Digital Space?
How can Traditional Sports Leagues Partner with eSports Teams or Build their Own?
AR, VR and Interactive Broadcasting - How Technology Keeps Fans Engaged for Longer: Topics include: Virtual announcer, additional celebrity feeds, local commentary (e.g. English Football League), slow motion controllers, live statistics, full game play-by-play
EVOLUTION OF SPORTS BROADCAST AND LIVE SPORTS EXPERIENCE
Migration Strategies to Optimize Digital Disruption In Sport: How sports stakeholders adapt to increased fan power, as content consumers AND creators
How Can Rights Holders Optimise Direct to Consumer (DTC)?: An internet-first experience would take advantage of the fact that we know who is on the other end; through engaging viewers, we can collect data about who they are and their preferences, which we can then use to create personalized experiences for each audience segment
USING DIGITAL TECHNOLOGY AND DATA TO ENGAGE NEW AUDIENCES
CIO Debate: Knowledge is power - how can the sports industry get a grasp on big data?
Engaging Generation X, Y and Alpha: With notoriously short attention spans and multiplying viewing options the opportunities and challenges in engaging younger fans and ensuring the future audience for your sport are dizzying
Does Social Media Enhance Engagement in Women's Sports? Both engaging women in sport and engaging more women in watching sport - but how do the challenges differ if at all and how best can organizations market to this segment and deliver the best experience?
NEXT GENERATION SPONSORSHIP - CREATING BESPOKE DIGITAL SUITES TO DRIVE COMMERCIAL OPPORTUNITIES AND DELIVER EXCITING FAN EXPERIENCES
Collaborating with sponsors to create experiences that are unique and deliver immersive experiences for fans and ROI for all parties
Understanding your digital asset inventory and addressing how to take it to market in a unique and bespoke way
Partnering with broadcast media and streaming platforms to deliver value to sponsors and increase fan engagement
Measuring ROI - how can data and the resulting insights be optimised to ensure that fan segmentation, and therefore return on investment, to your sponsor partners is ahead of the curve
Sponsorship analysis: How do changes in the global consumption of media affect the present market in sponsorship? How are we measuring global reach of sports brands?
Using data management platforms to connect fan data from online and offline systems, aiding marketing efforts and technology investments simultaneously
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