I started my media career 12 years ago and have extensive media owner experience across radio, press, online and TV. After graduating in French & German from Bath University, I joined the Millward Brown graduate trainee programme, working on a number of marketing tracking studies for the likes of Bacardi, the Post Office and GSK. After building up a solid understanding of media research at Millward Brown, I joined the research team GWR radio (now GCAP) and played a key role in the award winning Brainwaves research project which proved that radio listeners are more likely to respond to advertising on classical music radio stations than pop stations. I then spent 4 years in the national newspaper market, taking on senior planning roles at both The Sun and Daily Mirror working primarily across the retail and finance sectors.
I joined Eurosport as Head of Research in September 2008, before moving to ESPN UK in July 2010 where I headed up the EMEA Research team. There, my team focused on devising a quantitative/qualitative research strategy with the ultimate objective of growing subscribers and audience across all ESPN TV & Digital brands. After the sale of ESPN TV to BT in July 2013, I joined the BT Sport team in Stratford to set up the insight function for the brand new sports channel before joining Sky to head up their sports insight division.
In 2017, I joined Formula One as Global Research Director.