Jonno Turner
Global Head of Digital Content, The Ocean Race
(Formerly Volvo Ocean Race) Oversaw record-breaking results in the 2017-18 edition of the race, including a social media publicity value of €71 million.
• 194 hours of live coverage was produced
• 1.9 billion social media impressions, including 200 million video views
• 13.7 million social media likes
• Over 400,000 comments on Instagram posts
• Over 1 million comments on race content on Twitter and 9 million retweets
• The average viewing time per video on YouTube was over 9 minutes
• The average Facebook post reached 398,000 users
• The most popular social media video was viewed over 23 million times
• www.volvooceanrace.com hosted 174 million page views (+72%) with visitors spending an average of over 4:20 (+149%) on the site
• The official app was downloaded over 537,000 times (+38%)
• The official race tracker hosted 111 million unique sessions (+186%)
• The digital TV (OTT) audience was 342 million, generating €67.8-million in publicity value