Colin Birch
Colin Birch

My current responsibilities include guiding the club’s marketing efforts with a particular focus on the organization’s digital and social media strategies with MLB Advanced Media, promotional activities and a host of initiatives designed to bring children and families closer to the game of baseball. Additional responsibilities include overseeing the licensing of the club’s intellectual properties, principally in the film, television and commercial industries as well as managing the relationships with the club’s local rights holders, Entercom Boston (WEEI), NESN and Spanish Radio Productions as well MLB’s national rights holders (ESPN, FOX, TBS and MLB Network).