Digital Transformation in Sports Summit
San Francisco, January 29-30, 2020

Fan Engagement & Experience / eSports / Immersive Media / Next-Generation Sponsorship / OTT

The Digital Transformation in Sports Summit, for the Global Sports Industry...

The inaugural event in 2018 featured 700+ executives and 350 sporting organisations, establishing itself as the world's most disruptive sports technology conference. For 2020 it has been rebranded and refocused as the Digital Transformation in Sports Summit, providing the platform for world-leading insight on how global and domestic sports, media and technology brands can optimise digital technology for improving fan engagement and experience whilst expanding revenue streams through digital innovation.

The programme showcases the latest in data analytics, fan engagement, next generation sponsorship, and immersive digital products for the 'Big Four' North American Pro Sports; international competitions and in Esports leagues - featuring alongside a diverse set of views from international leagues and brands of all sizes to complete the most innovative and constructive programme yet ..

2020 Speakers Include

Sean Hanrahan

SVP Sports Brand Solutions, Walt Disney Co

Sean Hanrahan

SVP Sports Brand Solutions, Walt Disney Co

Coming Soon ...



Robert Alberino

VP and Executive Producer, San Francisco 49ers

Robert Alberino

VP and Executive Producer, San Francisco 49ers

Robert Alberino is in his seventh season as the team’s vice president and executive producer. He oversees all marketing, creative and design as well a ...



David Dinkins Jr

Senior Vice President and Executive Producer, Showtime Network

David Dinkins Jr

Senior Vice President and Executive Producer, Showtime Network

David Dinkins, Jr. is the Senior Vice President and Executive Producer of Showtime Productions on the Showtime Network. He also oversees all productio ...



Mike Gibbons

VP Sports Brand Partnerships , Fox Corp

Mike Gibbons

VP Sports Brand Partnerships , Fox Corp

B2B and B2C marketing and partnership leader with a demonstrated history of generating revenue, engagement, and user acquisition in the entertainment, ...



Michael Sutherland

Chief Transformation Officer, Real Madrid C.F.

Michael Sutherland

Chief Transformation Officer, Real Madrid C.F.

Coming Soon ...



Aurel Coza

Director Digital Sports, Adidas

Aurel Coza

Director Digital Sports, Adidas

coming soon ...



Neda Tabatabaie

VP, Business Analytics & Technology, San Jose Sharks

Neda Tabatabaie

VP, Business Analytics & Technology, San Jose Sharks

Neda Tabatabaie is Vice President, Business Intelligence for the San Jose Sharks of the National Hockey League. In her second season with the Sharks, ...



Sloane Kelley

Managing Director, Content & Creative Services, (USTA) United States Tennis Association

Sloane Kelley

Managing Director, Content & Creative Services, (USTA) United States Tennis Association

I led the creative Content Team at PGA TOUR Digital, overseeing the strategic approach to content across social media platforms, the website, and VR a ...



Jack Verducci

VP, Corporate Partnerships, Worcester Red Sox

Jack Verducci

VP, Corporate Partnerships, Worcester Red Sox

coming soon ...



Russell Stopford

Chief Digital Officer, Paris Saint-Germain F.C.

Russell Stopford

Chief Digital Officer, Paris Saint-Germain F.C.

Leading development and strategy across all digital platforms for Paris Saint Germain with the aim of enhancing and increasing content for a global au ...



Jonathan Sumers

Senior Director, Digital Partnerships & Esports Operations, Cleveland Cavaliers

Jonathan Sumers

Senior Director, Digital Partnerships & Esports Operations, Cleveland Cavaliers

Jonathan Sumers joined the Cleveland Cavaliers organization in 2016 and currently serves as Senior Director of Digital Partnerships and Esports Operat ...



Mark Schneider

CTO, US Ski and Snowboard

Mark Schneider

CTO, US Ski and Snowboard

coming soon ...



Kristen Bankosz

Senior Director of Marketing, UFC

Kristen Bankosz

Senior Director of Marketing, UFC

coming soon ...



Sam Li

Head of International Business Strategy, Sina Sports

Sam Li

Head of International Business Strategy, Sina Sports

Experienced international sports and media executive. Currently manages all international aspects of Sina Sports, one of the largest sports digital me ...



Alexandra Willis

Head of Communications, Content & Digital, All England Lawn Tennis Club

Alexandra Willis

Head of Communications, Content & Digital, All England Lawn Tennis Club

Leading and overseeing strategy and execution of communications, content and digital for the All England Club, Wimbledon, winner of the 2016 BT SIA Di ...



Key Topics Include

  • Engaging Generation X, Y and Alpha: With notoriously short attention spans and multiplying viewing options the opportunities and challenges in engaging younger fans and ensuring the future audience for your sport are dizzying
  • Migration Strategies To Optimize Digital Disruption In Sport: How sports stakeholders adapt to increased fan power, as content consumers AND creators
  • How Can Rights Holders Optimise Direct to Consumer (DTC): An internet-first experience would take advantage of the fact that we can know who is on the other end; through engaging viewers, we can collect data about who they are and their preferences, which we can then use to create personalized experiences for each audience segment
  • Using Technology to Enhance the Viewing Experience for Fans
    How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports
  • Using Technology to Enhance the Viewing Experience for Fans.
    How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports
    Topics include: On demand, smart phones and tablets, X box and games consoles, digital platforms
  • CIO Debate: Knowledge is power - how can the sports industry get a grasp on big data?
  • Esports - Boosting Fan Engagement or Competing with Traditional Sports?
  • AR, VR and Interactive Broadcasting - How Technology Keeps Fans Engaged for Longer
    Topics include: Virtual announcer, additional celebrity feeds, local commentary (e.g. English Football League), slow motion controllers, live statistics, full game play-by-play
  • Turning Passion into Revenue - How Analytics Can Deliver Greater
  • Revenue as well as Better Experiences: Big data management, Fan Intelligence - driving marketing managements and revenue growth, data quality for data driven decision
  • Developing Trends and New Revenue Streams through Online Betting Platforms: As 8 states now having legalised gambling and 23 more following - big partnerships are being announced and the sports sector must move now to grasp this opportunity.
  • Does Social Media Enhance Engagement in Women's Sports? Both engaging women in sport and engaging more women in watching sport - but how do the challenges differ if at all and how best can organisations market to this segment and deliver the best experience?
  • A multi-disciplined approach to understand how drive commercial return from a wider, more personalized and deeply engaged audience

Who Should Attend?

The Sports PDFE Series cuts across the entire sports, business and technology ecosystems. It has been specifically designed to reach across multiple sports and intersect with the world leading brands, marketing agencies, broadcasters, internet giants and established tech leaders and start-ups.

The job titles it is specifically designed for are:
  • IO and CIO
  • CMO
  • Global Heads of Media and Broadcasting
  • Digital Directors
  • Emerging Technology Directors
  • Heads of Innovation
  • Live Event Directors
  • Fan Engagement and Experience Leads
  • VP and Directors of Broadcasting (both traditional and digital)
  • Creative Directors - Live and Digital Content
  • Business Development Directors
  • Heads of Licensing and Rights
  • Digital Transformation Directors
  • Analytics Directors