The Digital Transformation in Sports Summit, for the Global Sports Industry...
The inaugural event in 2018 featured 400+ executives and 150 sporting organisations, establishing itself as the world's most disruptive sports technology conference. For 2020 it has been rebranded and refocused as the Digital Transformation in Sports Summit, providing the platform for world-leading insight on how global and domestic sports, media and technology brands can optimise digital technology for improving fan engagement and experience whilst expanding revenue streams through digital innovation.
The programme showcases the latest in data analytics, fan engagement, next generation sponsorship, and immersive digital products for the 'Big Four' North American Pro Sports; international competitions and in Esports leagues - featuring alongside a diverse set of views from international leagues and brands of all sizes to complete the most innovative and constructive programme yet ..
2020 Speakers Include
David Dinkins Jr
Senior Vice President and Executive Producer, Showtime Network
David Dinkins Jr
Senior Vice President and Executive Producer, Showtime Network
David Dinkins, Jr. is the Senior Vice President and Executive Producer of Showtime Productions on the Showtime Network. He also oversees all productio ...
David Lehanski
EVP, Business Development & Innovation, NHL
David Lehanski
EVP, Business Development & Innovation, NHL
David Lehanski is the Executive Vice President of Business Development & Innovation for the National Hockey League, responsible for advancing innovati ...
Guillermo Morales
CTO Sports & Consumer Engagement, Microsoft
Guillermo Morales
CTO Sports & Consumer Engagement, Microsoft
Respected technology industry professional with 20+ years of technology business experience, working with sport, retail, FMCG, media, banking, energy, ...
Kiran Paranjpe
Head of Sports / Global Partnerships, Google
Kiran Paranjpe
Head of Sports / Global Partnerships, Google
Lead revenue partnerships, business development, and new business acquisition team focused on sports leagues and emerging sports organizations. ...
George Alafoginis
Sports Betting, Online Casino, Daily Fantasy Sports
George Alafoginis
Sports Betting, Online Casino, Daily Fantasy Sports
coming soon ...
Mike Gibbons
VP Sports Brand Partnerships , Fox Corp
Mike Gibbons
VP Sports Brand Partnerships , Fox Corp
B2B and B2C marketing and partnership leader with a demonstrated history of generating revenue, engagement, and user acquisition in the entertainment, ...
Michael Sutherland
Chief Transformation Officer, Real Madrid C.F.
Michael Sutherland
Chief Transformation Officer, Real Madrid C.F.
Coming Soon ...
Robert Alberino
VP and Executive Producer, San Francisco 49ers
Robert Alberino
VP and Executive Producer, San Francisco 49ers
Robert Alberino is in his seventh season as the team’s vice president and executive producer. He oversees all marketing, creative and design as well a ...
Sloane Kelley
Managing Director, Content & Creative Services, (USTA) United States Tennis Association
Sloane Kelley
Managing Director, Content & Creative Services, (USTA) United States Tennis Association
Sloane leads the Content and Creative Team at the United States Tennis Association, where she’s responsible for the strategic direction of content for ...
Sean Hanrahan
SVP, Sports Brand Solutions, Disney Advertising Sales
Sean Hanrahan
SVP, Sports Brand Solutions, Disney Advertising Sales
Sean Hanrahan is senior vice president of Brand and Marketing Solutions, leading the integrated sales marketing team in conjunction with the Brand Mar ...
Aurel Coza
Director Digital Sports, Adidas
Aurel Coza
Director Digital Sports, Adidas
coming soon ...
Kristen Bankosz
Senior Director of Marketing, UFC
Kristen Bankosz
Senior Director of Marketing, UFC
Kristen is an industry veteran who has spent years marketing sports and entertainment businesses. She is currently head of Content Marketing at the Ul ...
Experienced CEO & GM with a demonstrated history of success and accomplishments in the esports, gaming, and entertainment industries. Highly skilled a ...
Carlos Silva
President and CEO World TeamTennis
Carlos Silva
President and CEO World TeamTennis
Prior to joining WTT, Silva served for four years as League President of the Professional Fighters League (PFL), and CEO of World Series of Fighting ( ...
Daniel Brusilovsky
Director, Consumer Products & Technology, Golden State Warriors
Daniel Brusilovsky
Director, Consumer Products & Technology, Golden State Warriors
I lead Digital Initiatives for the Golden State Warriors, focusing on digital & technology innovation, evaluating emerging technology and special init ...
Jack Verducci
VP, Corporate Partnerships, Worcester Red Sox
Jack Verducci
VP, Corporate Partnerships, Worcester Red Sox
coming soon ...
Jonathan Sumers
Senior Director, Digital Partnerships & Esports Operations, Cleveland Cavaliers
Jonathan Sumers
Senior Director, Digital Partnerships & Esports Operations, Cleveland Cavaliers
Jonathan Sumers joined the Cleveland Cavaliers organization in 2016 and currently serves as Senior Director of Digital Partnerships and Esports Operat ...
Jennifer Choi
Director, Innovation Lab, Atlanta Hawks & State Farm Arena
Jennifer Choi
Director, Innovation Lab, Atlanta Hawks & State Farm Arena
Former management consultant turned full stack Product Manager focusing on growth. Deep experience in product strategy, product development, data-driv ...
Mark Schneider
CTO, US Ski and Snowboard
Mark Schneider
CTO, US Ski and Snowboard
coming soon ...
Richie Smith
Director, Strategy & Business Development, Boston Celtics
Richie Smith
Director, Strategy & Business Development, Boston Celtics
Richie Smith oversees the Strategy & Business Development group at the Boston Celtics, which is responsible for helping generate revenue and driving f ...
Sohrob Farudi
CEO, Fan Controlled Football League (FCFL)
Sohrob Farudi
CEO, Fan Controlled Football League (FCFL)
Sohrob Farudi is the Chief Executive Officer at SeeVolution. He is the Co-founder of ActBold. Sohrob Farudi co-founded Flipswap, Inc., and served as t ...
Alexandra Willis
Head of Communications, Content & Digital, All England Lawn Tennis Club
Alexandra Willis
Head of Communications, Content & Digital, All England Lawn Tennis Club
Leading and overseeing strategy and execution of communications, content and digital for the All England Club, Wimbledon, winner of the 2016 BT SIA Di ...
BriAnne Newman
Vice President of Consulting and Events, Fenway Sports
BriAnne Newman
Vice President of Consulting and Events, Fenway Sports
Senior Director, Consulting & Events at Fenway Sports Management (FSM), a leading sports marketing agency that represents blue chip brands and elite a ...
Donna Orender
Board Member, World Surf League
Donna Orender
Board Member, World Surf League
Donna Orender is a highly respected corporate business leader having led growth and innovation in several high-profile companies. She has been recogni ...
Key Topics Include
Engaging Generation X, Y and Alpha: With notoriously short attention spans and multiplying viewing options the opportunities and challenges in engaging younger fans and ensuring the future audience for your sport are dizzying
Migration Strategies To Optimize Digital Disruption In Sport: How sports stakeholders adapt to increased fan power, as content consumers AND creators
How Can Rights Holders Optimise Direct to Consumer (DTC): An internet-first experience would take advantage of the fact that we can know who is on the other end; through engaging viewers, we can collect data about who they are and their preferences, which we can then use to create personalized experiences for each audience segment
Using Technology to Enhance the Viewing Experience for Fans
How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports
Using Technology to Enhance the Viewing Experience for Fans. How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports Topics include: On demand, smart phones and tablets, X box and games consoles, digital platforms
CIO Debate: Knowledge is power - how can the sports industry get a grasp on big data?
Esports - Boosting Fan Engagement or Competing with Traditional Sports?
AR, VR and Interactive Broadcasting - How Technology Keeps Fans Engaged for Longer Topics include: Virtual announcer, additional celebrity feeds, local commentary (e.g. English Football League), slow motion controllers, live statistics, full game play-by-play
Turning Passion into Revenue - How Analytics Can Deliver Greater
Revenue as well as Better Experiences: Big data management, Fan Intelligence - driving marketing managements and revenue growth, data quality for data driven decision
Developing Trends and New Revenue Streams through Online Betting Platforms: As 8 states now having legalised gambling and 23 more following - big partnerships are being announced and the sports sector must move now to grasp this opportunity.
Does Social Media Enhance Engagement in Women's Sports? Both engaging women in sport and engaging more women in watching sport - but how do the challenges differ if at all and how best can organisations market to this segment and deliver the best experience?
A multi-disciplined approach to understand how drive commercial return from a wider, more personalized and deeply engaged audience
Who Should Attend?
The Sports PDFE Series cuts across the entire sports, business and technology ecosystems. It has been specifically designed to reach across multiple sports and intersect with the world leading brands, marketing agencies, broadcasters, internet giants and established tech leaders and start-ups.
The job titles it is specifically designed for are:
IO and CIO
CMO
Global Heads of Media and Broadcasting
Digital Directors
Emerging Technology Directors
Heads of Innovation
Live Event Directors
Fan Engagement and Experience Leads
VP and Directors of Broadcasting (both traditional and digital)
Creative Directors - Live and Digital Content
Business Development Directors
Heads of Licensing and Rights
Digital Transformation Directors
Analytics Directors
We'll keep you updated with updated with news about the Digital Transformation in Sports Summit, San Francisco, 29th-30th January 2020