FAN ENGAGEMENT AND THE USER EXPERIENCE

FAN ENGAGEMENT AND THE USER EXPERIENCE

  • On stage interview with a world class leader from the world of sports - not to be missed and opening the show
  • The Big Hitters Debate - Discussion between leading representatives of the sports, media and technology industries on the current landscape for sectors and where opportunities lie for growth and improvement
  • Understanding Changing Audience Viewing Patterns: ensuring you are providing what audiences want now and, in the future
  • Maximising Audience Engagement and experience through digital innovation
  • Silent Disco Talks: How to Improve Audience Segmentation and Marketing using Digital Technology. Fans want content and advertising that’s tailored to their viewing habits. This can be achieved via social media insight and content consumption analysis amongst other newer methods. This provides huge revenue opportunities so getting it right is crucial.
  • Closing Keynote - The Future of Innovation in the Sports Sector
VIRTUAL/ AUGMENTED/ MIXED/ ESPORTS

VIRTUAL/ AUGMENTED/ MIXED/ ESPORTS

  • Using Technology to Enhance the Viewing Experience for Fans: How to deliver content seamlessly between multiple devices and digital platforms. Multi-platform agility to engage and sustain mass scale viewership in a congested market place for live sports. Topics include: Optimising On demand, smart phones and tablets, Xbox and games consoles, digital platforms
  • eSports - Boosting Fan Engagement or Competing with Traditional Sports?
  • What are eSports Team and Leagues Doing Differently in the Digital Space?
  • How can Traditional Sports Leagues Partner with eSports Teams or Build their Own?
  • AR, VR and Interactive Broadcasting - How Technology Keeps Fans Engaged for Longer: Topics include: Virtual announcer, additional celebrity feeds, local commentary (e.g. English Football League), slow motion controllers, live statistics, full game play-by-play
USING DIGITAL TECHNOLOGY AND DATA TO ENGAGE NEW AUDIENCES

USING DIGITAL TECHNOLOGY AND DATA TO ENGAGE NEW AUDIENCES

  • CIO Debate: Knowledge is power - how can the sports industry get a grasp on big data?
  • Engaging Generation X, Y and Alpha: With notoriously short attention spans and multiplying viewing options the opportunities and challenges in engaging younger fans and ensuring the future audience for your sport are dizzying
  • Does Social Media Enhance Engagement in Women's Sports? Both engaging women in sport and engaging more women in watching sport - but how do the challenges differ if at all and how best can organizations market to this segment and deliver the best experience?

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